Social network analysis (SNA) is a research method that examines social structures through the use of network and graph theories (Borgatti et al., 2009; Knoke & Yang, 2008; Scott, 2013). The origins of SNA can be traced back to the early 20th century, when sociologists began to study the relationships between individuals and groups. However, it wasn’t until the 1960s that SNA gained popularity as … Continua a leggere Social Network Analysis: Methodological Origins and Applications in Digital Marketing

Un proverbio inglese cita “Birds of a feather flock together” gli uccelli con le stesse piume volano assieme e sta a indicare che persone con le stesse caratteristiche o interessi tendono a stare insieme, a cercarsi e a instaurare relazioni. La somiglianza genera connessione. Questo principio – il principio omofilia – mette in rete legami di ogni tipo, inclusi matrimonio, amicizia, lavoro, consulenza, sostegno, trasferimento … Continua a leggere Birds of a feather flock together